Welcome to Game Publishing HQ
An all-in-one platform to successfully launch games on Steam
Designed to enable developers and publishers to manage and optimize their Steam release in one place from start to finish. Check our three pillars:
Learn
Follow a 10-step program that guides you through the publishing process from start to finish. Learn how Steam works, optimize your page for organic traffic, wishlists, and sales.
Plan
Stay organized with a complete launch checklist and integrated calendar. Plan your release inside the platform and keep track of every task that matters.
Execute
Use built-in tools to complete each step faster. Localize your store page, export Steam image assets in 30 languages, and manage influencer and press campaigns from one workspace.
Nice to meet you!
I'm Barry, solo developer under the name Delayed Victory. After a decade of experience in video game publishing and launching over 65 games, I became a self-published solo developer. In the last 3 years I've solo-developed and self-published 3 games, generating well over $1 million dollars in revenue, without spending a dollar on marketing or posting on social media. My philisophy is that the best marketing tool is a great game, so the less time you spend on publishing, the more time you can spend on improving your game. With this platform I hope to teach and enable developers to do exactly that.
- $1M+
- Revenue as a solo dev
- 10+
- Years of experience
- 65+
- Games helped publish
- $0
- Spent on marketing
Your best marketing tool is a good game.
So just walk through the platform, set yourself up for succes and focus your time and energy on making the best game possible.
Learn
The 10-step learning program teaches you everything you need to know about self-publishing, one step at a time. As you walk through the steps, relevant tasks appear on your to-do list, and tools unlock in the workspace. This way you never get overwhelmed and never lose focus.
- Step 1
Add your title
Add a new title to your account
- Step 2
Validation
Validate and optimize your game concept for commercial success
- Step 3
The strategy
Define the wishlist and sales strategy for your game
- Step 4
Store page setup
Set up a store page optimized for wishlist and sales conversion
- Step 5
Demo setup
Create a demo that converts to wishlists and sales
- Step 6
Influencer campaign
Set up and influencer campaign to generate organic social content
- Step 7
Press outreach
Send out press releases to generate worldwide media and press coverage
- Step 8
Revenue streams
Set up third party revenue streams to increase your visibility and revenue
- Step 9
Release
Use the release checklist to stay calm and focused on release day
- Step 10
Post-launch
How to manage projects post-launch.
Plan
Plan your release from start to finish with a complete publishing checklist. Schedule each task in the integrated calendar, cross it off the list and never worry about it again. Planning a release has never been this easy.
Checklist
Calendar
Execute
We don't just teach you what to do and when to do it, we also provide you with the tools to make the execution a walk in the park. Some examples of our most popular tools include:
Store Text Localizer
Write and design a store page, localize it into all 29 Steam languages with one press of a button and import it directly into Steam.
Store Asset Generator
Import your key art, and export all image assets needed for Steam.
Influencer CRM
Find relevant influencers, store their contact details and send mass-emails including your Steam key to all of them with the click of a button.
Press Outreach
Access our extensive database of press contacts and send out press releases with the click of a button.
What you'll do
- Optimize your store page to generate organic traffic.
- Use our tools to speedrun through the steps.
- Follow the steps without feeling overwhelmed.
What you'll skip
- Don't waste time posting on social media.
- Don't waste money on useless marketing campaigns.
- Don't feel afraid of missing things you don't know about.
Are you ready?
Frequently asked questions
›What's your refund policy?
If you’re not satisfied with your purchase you can get a refund within 30 days, no questions asked.
›Can I add multiple games?
Self-Publishing HQ is set up per game, following the Steam structure where you purchase a new app ID for each title. You can purchase additional game slots on the purchase page, or purchase an unlimited license to add an unlimited amount of titles.
›What if I get stuck?
The platform is designed to be accessible for any experience level, so even absolute beginners shouldn’t worry about getting stuck. That said, if you do get confused you can reach out to Barry directly from within the platform to ask any question.
›Can you set my game up for me?
Yes, we can. If you don’t feel like setting up your title, we can do everything for you. We’ll analyze your game and competitors and set up everything for you.
*This is an additional paid service, available from within the platform.